Press Release

EAST NORRITON, PA (February 17, 2003) -- ActiveStrategy, Inc. (www.activestrategy.com), the leader in software and consulting solutions for strategy execution, today announced the release of ActiveStrategy Enterprise in three modular editions: Scorecard and Dashboard Edition, Deployment Edition, and Enterprise Edition. The availability of each edition enables ActiveStrategy to better align a solution to the exact needs of customers - wherever they may be on the performance management journey. For smaller organizations or those just starting to use performance management, ActiveStrategy provides a low-cost and quick to implement software solution. As organizations grow and expand in their sophistication, the Deployment Edition and Enterprise Edition provide growth paths to more advanced functionality. The new modular editions are currently available to all customers.

The Scorecard and Dashboard Edition provides the core functionality to enable fast, easy and low-cost creation and reporting of an organization's core scorecards and performance measurement data. The Scorecard and Dashboard Edition is an ideal solution for organizations seeking focus and communication around high-level scorecards, as well as for organizations just starting to implement a performance management system.

The Deployment Edition includes the basic functionality of the Scorecard & Dashboard Edition with the added ability to create multiple, linked scorecards, objectives, and measures for deployment throughout an organization. The Deployment Edition is ideal for management teams working to deploy multiple business unit or functional scorecards from a higher-level scorecard or for functional levels seeking to align horizontally to other functional scorecards.

The Enterprise Edition provides the full functionality set of ActiveStrategy Enterprise. Designed for organizations seeking increased accountability and a focus on improvement actions that are aligned to the strategy, the Enterprise Edition adds Personalized User Views to ensure every user sees the scorecards and performance information relevant to him or her. In addition, full Alert features are activated to ensure prompt system compliance, variance report completion, early warning indications, and workflow management. Complete Initiative Management is also enabled to drive and focus the proper improvement initiative activities to drive the strategy.

"Executives want software solutions that provide short term return and maximization of existing technology investments," said Jeff Bunting, President and COO, ActiveStrategy, Inc. "Many organizations are committed to the vision of performance management, but often, the cultural change involved can impede the implementation of such a system. By offering module-based editions, ActiveStrategy can better meet customer near-term needs, while providing a platform for growth toward the complete vision."

ActiveStrategy, Inc. exclusively focuses on delivering the leading enterprise application suite and management consulting services to improve the execution of strategic business plans. The Enterprise Strategy Execution (ESE) management process, embodied in the application suite, encompasses the strategic planning process, objective and measure deployment, alignment to business processes, performance reporting, and improvement initiative management. The application supports all major management methodologies including the Balanced Scorecard, Malcolm Baldrige Criteria, Six Sigma, and Management By Objectives. ActiveStrategy clients include leading pharmaceutical, biotech, healthcare, hospitality, and electronics manufacturing corporations. For more information and product demonstrations, please visit www.activestrategy.com, or contact us at 610-239-8517.

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