EAST NORRITON, PA (Feburary 16, 2004) -- ActiveStrategy, Inc. (www.activestrategy.com), a provider of Enterprise Strategy Execution solutions, which include strategic planning, Balanced Scorecard, process management, and employee objective assessment, announced Monday its recent entry into the Middle Eastern marketplace.

ActivStrategy EnterpriseT, a strategic planning and balanced scorecard software application, was recently purchased by Saudi Telecom (STC) to automate its strategic planning systems. Saudi Telecom provides fixed-line, mobile, broadband and ISP services to approximately 8 million customers in Saudi Arabia.

"As Saudi Telecom enters a new era of deregulation, the ActiveStrategy Enterprise solution will elevate our strategic planning and execution capabilities," said Dr. Fahad Al-Mushayt, Strategic Planning Division Director, Saudi Telecom Corporation. "We look forward to continuing our high standard of customer commitment, while embarking on a new competitive landscape."

In addition, ActiveStrategy signed an agreement with Arabic Computer System (ACS), Saudi Arabia's leading information technology company, to manage the customization and enterprise-wide implementation of ActiveStrategy Enterprise at Saudi Telecom.

ActiveStrategy selected ACS due to its broad coverage in the Gulf region, especially in the Kingdom of Saudi Arabia. ACS possesses over 20 years of experience in delivering high-quality IT solutions in the region and was ranked forty-seven in the Kingdom's top 100 companies. Historically, ACS has pioneered new technology solutions to the region, such as e-commerce, Internet Payment gateways, and Mobile Internet. Therefore, it is fitting that ACS partnered with ActiveStrategy to introduce a new technology for strategic planning and balanced scorecard.

"We are very pleased to be working with ActiveStrategy for the deployment of the STC solution," said Abdulaziz Sheikh, General Manager - Professional Services, Arabic Computer Systems Ltd. "The ActiveStrategy technology provides a level of configurability that will enable us to meet their unique needs. In addition, we are seeing a high level of demand for strategy development and strategy execution systems in our large client base."

Separately, ActiveStrategy also signed an agreement with Estarta Solutions, an international IT solutions company based in Amman, Jordan, for marketing and technical implementation support in several countries in the Middle East.

"ActiveStrategy provides both the latest technology platform, as well as strong domain expertise, which are both necessary to provide a highly compelling solution," said Ennis Rimawi, CEO, Estarta Solutions. "We feel the tremendous demand throughout the region, coupled with our sales and technical expertise, will drive a fruitful partnership."

"Estarta Solutions has formally qualified the balanced scorecard as one of its specialty solution offerings in the region," continued Mr. Rimawi. "Entering into partnership with ActiveStrategy will provide Estarta Solutions with added advantage to reach clients in its main market domains."

"The Middle East represents a market of highly-educated, very skilled business executives who leverage the leading methodologies--such as strategic planning and the balanced scorecard--for managing organizational performance," said Jeff Bunting, President and COO, ActiveStrategy, Inc. "As our organization becomes more attuned to the customs and ways of doing business there, we believe Saudi Arabia and other nations in the Middle East offer tremendous potential for ActiveStrategy."

ActiveStrategy, Inc. delivers an enterprise application suite and management consulting services to businesses seeking to improve the execution of their strategic business plans. The ActiveStrategy Enterprise suite encompasses the strategic planning process, objective and measure deployment, alignment to business processes, performance reporting, and improvement initiative management. ActiveStrategy supports all major management methodologies including the Balanced Scorecard, Malcolm Baldrige Criteria, Six Sigma, and Management by Objectives. ActiveStrategy clients include leading pharmaceutical, aerospace and defense, biotech, healthcare, hospitality, telecom and electronics manufacturing corporations. For more information and product demonstrations, please visit www.activestrategy.com, or contact us at 610-239-8517.

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