EAST NORRITON, PA (July 19, 2002) -- Jack Steele, Chairman and CEO of ActiveStrategy, Inc. (www.activestrategy.com), presented a paper entitled, “Beyond Performance Management: An Expanded Framework to Achieve Business Results” to the Performance Management Association’s PMA 2002 event. Delivered to an audience of the world’s leading academic researchers on the topic of performance management, Mr. Steele outlined the Enterprise Strategy Execution (ESE) management process, its proven successes in the business world, and the key challenges to achieving business results.

Mr. Steele’s presentation argued the effectiveness of the ESE five-step management process that includes the creation of strategy, deployment of strategic objectives and measures, alignment to core business processes, reporting on progress, and the creation of improvement actions to drive results -- in a single, closed-loop system. The presentation examined the success of ESE at Merrill Lynch Credit Corporation and Chase Manhattan Bank, where Mr. Steele consulted. As a key conclusion, the presentation set forth the four key requirements necessary to successfully execute organizational strategies: ensuring accountability, achieving deployment of the translated strategies, driving action to improve poor performance, and improving access and delivery of data.

“The PMA forum offered the unique opportunity to present with the leading academic performance management thought leadership, such as Robert Kaplan and Baruch Lev” stated Jack Steele, Chairman and CEO, ActiveStrategy, Inc. “By emphasizing the viewpoint of a business practitioner into the overall program, I was able to reinforce the focus of the audience on the fundamental reason for implementing a strategy execution system -- the achievement of business results.”

ActiveStrategy, Inc. exclusively focuses on delivering the leading enterprise application suite to automate the execution of strategic business plans. The Enterprise Strategy Execution (ESE) management process, embodied in the application suite, encompasses the strategic planning process, objective and measure deployment, alignment to business processes, performance reporting, and improvement initiative management. ActiveStrategy clients include leading financial services, pharmaceutical, biotech, and electronics manufacturing corporations. For more information and product demonstrations, please visit www.activestrategy.com.

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