EAST NORRITON, PA (August 7, 2003) -- MyBalancedScorecard.com (MyBSC), the first 'do-it-yourself' web service for Balanced Scorecard automation, announced Friday the release of several enhancements incorporating additional ease-of-use features into the product.

Enhancements in the release help new Balanced Scorecard users build and automate scorecards more easily and quickly, while enabling advanced users to get started faster by directly uploading data files created in Excel. More specifically, the improvements include: a pre-built template that guides new users through a five-step start-up process, an easy-to-use upload feature for Excel-created .CVS files, and a single-click export feature for transferring data to Excel and Word for external viewing, formatting and manipulation.

"MyBalancedScorecard.com is all about bringing the latest technology to business people in a very easy and non-technical environment," said Jeff Bunting, chief technical officer for myBalancedScorecard.com. "Our goal is to minimize the mechanics of the technology and maximize the business results for our users around the world."

Upgrades are available immediately for new and current MyBalancedScorecard.com users.

MyBalancedScorecard.com enables the vast market of individuals and organizations to start building and fully automating Balanced Scorecards and other performance information in only a few minutes. The on-line service enables customers to overcome traditional barriers that commonly prevent such management systems from taking hold and flourishing. Time consuming barriers, such as software purchases, software implementations, cultural buy-in, multi-level management acceptance, and the tendency to wait until the strategy is 'perfect,' all can be avoided or minimized. MyBalancedScorecard.com allows scorecards to be developed, shared, discussed and reviewed at a pace that is right for the organization.

MyBalancedScorecard.com allows users to take a guided tour and sign-up for a risk free, 30-day free trial at www.mybalancedscorecard.com. For as little as $50/month, a licensed user can start building and reporting Balanced Scorecards in minutes. Additional licensed users can be added at any time, each receiving his or her own personalized view of Balanced Scorecard and performance management information.

MyBalancedScorecard.com is based on the proven, web-based, and enterprise software solution provided by ActiveStrategy, Inc. In use by multiple global corporations with thousands of individual users, the underlying technology of myBalancedScorecard.com provides proven and robust functionality - but delivered in a self-serve, easy-to-use, and on-line web service. Customer information is managed through secure web connections, leveraging the most advanced encryption technologies. Individual customer databases are housed within a secure, redundant, and continually backed-up data center.

"MyBalancedScorecard.com fills a need that is completely unmet in the rapidly growing market for Balanced Scorecard automation," said Jack Steele, Chairman and CEO, myBalancedScorecard.com. "If you are just getting started, are under tight cost restrictions, or simply are unable to gain access to your own IT resources, myBalancedScorecard.com offers a quick, easy, and affordable solution."

MyBalancedScorecard.com represents a new breed of technology solutions delivered as a web service, rather than as traditional software. The online application addresses the needs of individuals, small organizations and business units of large organizations that seek an easy-to-use Balanced Scorecard reporting system without the cost and complexity of purchasing, implementing or maintaining enterprise software. MyBalancedScorecard.com supports the traditional Balanced Scorecard and can be configured to support virtually any other scorecard framework.

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