EAST NORRITON, PA (November 14, 2001) -- ActiveStrategy, Inc. (www.activestrategy.com), the leading software provider for Enterprise Strategy Execution (ESE), announced today that Wyeth, the pharmaceutical division of American Home Products Corporation (NYSE: AHP), has signed a licensing agreement to implement ActiveStrategy Enterprise™. The XML, web-based application provides a personalized portal for every executive, manager and employee user within an enterprise to automate the deployment, reporting, and on-going execution of strategic objectives, measures and initiatives -- including complete workflow management to drive decision and action orientation.

ActiveStrategy Enterprise is the world’s first enterprise-wide software application that allows corporations to harness the power of Enterprise Strategy Execution, which supports performance management systems including Strategic Planning, the Balanced Scorecard, Six Sigma and the Malcolm Baldrige Criteria. It is aimed at maximizing a company’s results by focusing and empowering employees toward a common strategy. The application provides organizations with a web environment to develop and focus key corporate strategies and then communicate, deploy, monitor and improve the execution of these strategies to everyone within the organization.

“We are delighted to have been selected by Wyeth. From the beginning, we have designed ActiveStrategy Enterprise to be the clear choice of large organizations for performance management,” said Jack Steele, Chairman and CEO, ActiveStrategy, Inc. “Wyeth’s selection of our product validates our market analysis as well as our product design and development efforts. We’re elated that large enterprises are embracing our solution just a few months after our launch.”

“We uniquely combined two elements to make our offering the clear choice for Wyeth,” said Jeff Bunting, President and Chief Operating Officer, ActiveStrategy, Inc. “First, we built ActiveStrategy Enterprise on the most advanced technology architecture giving our product unmatched flexibility to meet the limitless variations on performance management in the corporate world. Second, we integrated our tremendous domain expertise regarding strategy execution directly into the application’s functionality.”

ActiveStrategy, Inc. is the recognized enterprise application leader for organizations seeking to harness the power of Enterprise Strategy Execution (ESE). ActiveStrategy clients include leading financial services, pharmaceutical and professional services corporations. Located in greater Philadelphia, ActiveStrategy provides best-of-breed applications for strategic planning and complete enterprise strategy execution, and its products are distributed and supported through a world-class network of consulting, integration and technology partners. For more information and product demonstrations, please visit www.activestrategy.com.


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