Press Release

EAST NORRITON, PA (December 12, 2003) -- MyBalancedScorecard.com (MyBSC), the first 'do-it-yourself' web service for Balanced Scorecard automation, announced Friday the release of several enhancements incorporating additional ease-of-use features into the product.

Enhancements in the release help new Balanced Scorecard users build and automate scorecards more easily and quickly, while enabling advanced users to get started faster by directly uploading data files created in Excel. More specifically, the improvements include: a pre-built template that guides new users through a five-step start-up process, an easy-to-use upload feature for Excel-created .CVS files, and a single-click export feature for transferring data to Excel and Word for external viewing, formatting and manipulation.

"MyBalancedScorecard.com is all about bringing the latest technology to business people in a very easy and non-technical environment," said Jeff Bunting, chief technical officer for myBalancedScorecard.com. "Our goal is to minimize the mechanics of the technology and maximize the business results for our users around the world."

Upgrades are available immediately for new and current MyBalancedScorecard.com users.

MyBalancedScorecard.com represents a new breed of technology solutions delivered as a web service, rather than as traditional software. The online application addresses the needs of individuals, small organizations and business units of large organizations that seek an easy-to-use Balanced Scorecard reporting system without the cost and complexity of purchasing, implementing or maintaining enterprise software. MyBalancedScorecard.com supports the traditional Balanced Scorecard and can be configured to support virtually any other scorecard framework.

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