Balanced Scorecard Basics – Create Structure Create Action
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  Balanced Scorecard Basics

Recent research suggests that world-class companies are 159% more likely to have advanced Balanced Scorecards in place. So what is a Balanced Scorecard, and why do best-in-class companies use them so widely?

A Framework -- Not a Report

A Balanced Scorecard is really more than a single scorecard; it's a framework of linked, aligned scorecards that -- when deployed well -- is at the heart of successful Enterprise Strategy Execution. This framework was designed to help organizations clarify their strategy, communicate it, and and then align employees throughout the business to leverage that strategy and create measurable action.

ActiveStrategy Balanced Scorecard Software solutions provide automated and coordinated means to further aid and ensure your company’s proper deployment of this important comprehensive framework.

A Balanced Scorecard framework can provide:
  • Focus -- Ensures an organization is doing the right things - not simply doing things right (helps avoid concentrating on perfecting a process that has little impact on critical outcomes).
  • Alignment -- Creates links between and across levels of your organization (particularly helpful to improve an issue that cuts across functional silos).
  • Accountability -- Spans departments and individuals (identifies what is strategically important, what performance level is needed, and who is responsible).
  • Communication -- Translates your high-level strategy into words that are meaningful and relevant throughout the organization.

Perspectives on Performance

Balanced Scorecards offer a more holistic and detailed view of an organization’s performance by framing strategic objectives within a balanced set of areas that contribute to success. These areas are called perspectives, and most often include Financial, Customers, Internal Processes, and Learning and Growth. These perspectives can and should be modified, if necessary, to align the scorecards to the strategic “stakeholders” for your own business.

Objectives & Measures

Grouped under each perspective should be your “critical few” objectives  -- the 8-10 most important organizational goals (in short, verb-noun format) from this year’s strategic plan. These articulate what you want to achieve, so it is important to determine these before proceeding to the measures. Too many businesses jump into the measures without first framing the objectives.

After determining your organization's objectives, identify measures that will best determine if you are on track to achieve each objective. These are also called KPIs (Key Performance Indicators) or metrics. As with objectives, focus is key. You should select only 1-3 measures per objective, which should be the best indicators of achievement for that strategic goal.

Software to Drive Deployment & Sustained Results

ActiveStrategy has developed software for the Balanced Scorecard that automates and coordinates the deployment of a comprehensive, cascaded scorecard framework. Built upon decades of hands-on experience deploying manual scorecards, ActiveStrategy Enterprise helps organizations achieve the most successful deployments, ensuring results in your most important business areas.

Linking the Causes to the Effects
Our Balanced Scorecard Software enables an organization to dig deep, beyond the financial perspective, to access and spotlight causal linkages (also called leading measures) between otherwise hidden areas and drive strategic improvement.

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