We are often asked for a template of a "model Balanced Scorecard." The truth is
there is really no such thing. Each Balanced Scorecard should be customized to
match your organizational structure, strategy, and situation.
Still, all Balanced Scorecards
should contain these components:
Perspectives -- Groupings of your organization’s high-level
focus areas (should take all key “"stakeholders" into account).
Objectives -- Critical top-level goals derived from current
strategic plan (phrased in short, verb-noun statements, e.g. "improve customer
satisfaction".)
Measures -- The best indication(s) that you are on track to
achieve each objective (should have no more than 1-3 per objective).
Initiatives -- Time-specific projects (e.g. with defined start-
and end-dates) that are separate from, but aligned to, strategic objectives and
measures.
Here are a few examples of top-level Balanced Scorecards for several types of
organizations. You’ll see that the perspectives, objectives, and measures are
all tailored to the type of organization represented.
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