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What
This Means
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A critical organizational need (or "Burning Platform") has probably created an
impetus for change
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The epiphany occurs when at least one executive or manager recognizes that
Strategy Execution -- or at least some of its tools -- offer the best solution
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Often, this person’s epiphany results in their becoming somewhat of an
organizational evangelist for Strategy Execution
The Challenges
Many times, wide-spread executive buy-in is hard to achieve, and the process
and tools are largely unknown. In these cases, there’s a long road ahead.
How to Approach This Step
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