What's a strategy without a plan for achieving it? Moreover, what good is a
plan without a system for periodically measuring its progress?
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Ensure Focus is on the Correct Data
From the earliest phase of strategy execution, access to, and presentation of,
the right data at the right time is essential. By using a hierarchy of cascaded
strategic objectives as mileposts for selecting the right measures, individuals
can direct their attention and efforts toward improving performance areas that
directly impact the strategy.
With clear and constant focus on the critical few measures, employees can
predict performance more effectively and become empowered to act. Focus enables
large organizations to be nimble.
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Deploy Deep & Wide to Ensure Alignment
Most strategies fail because of poor deployment. The individuals most critical
to an objective’s achievement might not recognize how important they are. With
a clear line of sight from the strategy to each individual, and between
horizontally-aligned functions and business units, organizations can provide a
thorough strategic focus to enable actions that drive results.
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Develop a Culture of Accountability
By instilling and fostering accountability, organizations create systems in
which every employee’s actions are strategically linked to drive results.
Improvement efforts become targeted at areas where results are most important.
Those making the improvements can directly see the impact on organizational
performance.
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Leverage Scorecards through Reviews
The single best way to drive results from a Balanced Scorecard framework is
through regular, analytical reviews. Executives and managers should use
Scorecards to pinpoint areas of underperformance, then dig in to determine if
the true root cause has been identified and what, if any, corrective action is
underway (this will likely require following the problem down to a lower-level,
cascaded Scorecard and linked, causal measure).
Reviews are the mechanical levers that ensure improvements are made. Reviews
drive execution of strategy and achievement of results.
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