Why Use a Balanced Scorecard? by ActiveStrategy

Why Use a Balanced Scorecard?

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A Balanced Scorecard framework can provide:

Focus -- Ensure an organization is doing the right things instead of just doing things right (helps avoid focusing on perfecting a process that has little impact on critical outcomes).
Alignment -- Creates links between and across levels of your organization (particularly helpful to improve an issue that cuts across functional silos).
Accountability -- Across departments and with individuals (identifies what is strategically important, what level of performance is needed, and who is responsible).
Communication -- Translates your high-level strategy into words that are meaningful and relevant throughout the organization.